13. Channel Guidelines
Channel Guidelines
Platform-specific adaptations while maintaining brand coherence-each channel has unique requirements and opportunities
11.1 Social Media
- •Format: Cinematic art, behind-the-scenes, realm showcases
- •Captions: 2-3 sentences, atmospheric + CTA, emojis sparingly (⚔️🗡️)
- •Hashtags: #WorldOfKaladan #AgeOfCrowns #StrategyGame (max 10)
- •Stories: Quick tips, polls, realm trivia, countdowns
Twitter/X
- •Format: Strategy tips, lore snippets, community highlights
- •Tone: Concise, strategic, conversational
- •Length: 100-200 characters optimal for engagement
- •Threads: Deep dives into realm lore, game mechanics
- •Format: Longer storytelling, community events, announcements
- •Tone: Welcoming, community-focused, narrative-driven
- •Groups: Official community hub with moderated discussions
- •Events: Virtual tournaments, live Q&As, release parties
TikTok
- •Format: 15-60s cinematic clips, strategy reveals, art process
- •Audio: Epic soundtracks, atmospheric ambience (no trending pop songs)
- •Captions: Overlay text in Cinzel for dramatic reveals
- •Trends: Adapt only if thematically appropriate (no forced trends)
11.2 Email Marketing
Subject Lines
- •40-60 characters optimal
- •Lead with value or intrigue: "New Realm Unlocked: Ardanor Awaits"
- •Avoid all caps, excessive punctuation, spam triggers
Email Structure
- •Header: Hero image (realm art or cinematic)
- •Opening: "Hail, General" or personalized greeting
- •Body: 2-3 short paragraphs, scannable with headers
- •CTA: Single primary button in Elder Gold
- •Footer: Unsubscribe, social links, legal
Design Specs
- •600px max width for email clients
- •Dark background (#000000 or #0D1A2D)
- •Mist White text, Elder Gold accents
- •Web-safe fonts with Cinzel/UM Grafton fallbacks
11.3 Retail & Packaging
- •Shelf Presence:
Dark boxes with cinematic hero art, gold foil logo, minimal text on front
- •Back Panel:
Game overview, key features, 3-5 bullet points, age/player count icons
- •Point-of-Sale:
Standees with sword icon, demo cards, atmosphere-first presentation
11.4 Events & Conventions
Booth Design
Dark fabric backdrops, cinematic banners, atmospheric lighting (amber/gold), demo tables with realm-themed playmats
Staff Attire
Black shirts with gold embroidered logo, optional realm-colored accents (scarves, pins)
Giveaways
Premium quality only: metal sword pins, lore cards, art prints-avoid cheap trinkets
Demos
15-20 minute strategic showcases, highlight realm diversity, train staff on mythic-but-approachable tone